Logo quiz of the day : 219

Hint: Book publisher

Answer: Penguin Books

Penguin Books is a publisher founded in 1935 by Allen Lane. Lane's idea was to provide quality writing cheaply, for the same price as a packet of cigarettes. He also wanted the books to be sold not only in bookshops but in railway stations, general stores and corner shops. Its most emblematic products are its paperbacks: because of the standard price only some previously published books were suitable for republication by Penguin, and some had to be divided into two volumes. The first Penguin paperbacks were published in 1935, but at first only as an imprint of Bodley Head (of Vigo Street) with the books originally distributed from the crypt of Holy Trinity Church Marylebone. Only paperback editions were published until the Pelican History of Art was undertaken: these were unsuitable as paperbacks because of the length and copious illustrations on art paper so cloth bindings were chosen instead. Penguin Books has its registered office in the City of Westminster, London, England.
Penguin Books is now the flagship imprint of the worldwide Penguin Group and is owned by Pearson PLC. Penguin is the lead publisher for the United Kingdom, New Zealand, Republic of Ireland, Australia and India.

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